MyRepublic has unveiled its first commercial mobile services for the Singapore market, which are being positioned as “simple and worry-free” for the consumer. The Internet company said during a media briefing that the three plans – Smart, Mega and Xtra – will cost S$35, $55 and $85 a month for 7GB, 12GB and 25GB data, respectively.
According to MyRepublic CEO Malcolm Rodrigues, the 25GB plan for Xtra subscribers will include 2GB roaming data for seven markets, namely Malaysia, Indonesia, Japan, Thailand, Hong Kong, Philippines and Taiwan. For existing broadband customers, the company is also dangling incentives for them to sign up, if they haven’t done so. They stand to get 3GB more data for the Smart plan, and 8B more for the Mega and Xtra plans.
The mobile plans all come with features like “boundless data”, which will not penalise consumers for busting their data caps with extra charges but will see surfing speeds lowered instead. This was a feature announced when they launched two mobile plans for its existing customer base back in May.
MyRepublic’s chief marketing officer Shivendra Singh said during the briefing that this, among other features, are to “ensure we are trustworthy” to the consumer. Unlimited data plans, he elaborated, are “not honest” as they usually come with hidden provisos, but its boundless data plans means “customers don’t need to worry about excess data charges”.
Mr Rodrigues also told that on the sidelines that based on customer response following the launch of Uno and Ultimate for “friends of MyRepublic”, feedback has been “good”, particularly for those who have busted their data caps and had their surfing speeds managed.
He quoted “It’s like when we drop from 4G to HSPA today. You probably can’t watch a high-definition video, but you can still do stuff like send WhatsApp messages,”.
These plans will also have 1,000 minutes of talk time and 1,000 SMS text messages, free local delivery of SIM cards and activation and new customers can sign up from now.
My Republic App
Key to the user experience is the MyRepublic mobile app, available for both iOS and Android devices. Users will be able to customise their mobile plan, such as signing up for data boosters or roaming packages on the fly, and track their usage from the app. The intention behind its design is for users to do what they need within three clicks in the app.
These on-the-go provisioning of services are enabled through the company’s “thick MVNO model”, which it said is first of its kind in Singapore.
CEO Rodrigues said it is a “multimillion-dollar network system” that allows it greater control over the delivery of services to customers compared to traditional MVNO arrangements which sees these operators just resell products from the main telco. This appeared to be similar to rival MVNO Circles.Life’s platform Circles-X
With the pending entrance of fourth telco TPG Telecom, as well as the introduction of new MVNOs in the past year, consumers will “benefit immensely” from lowered prices, higher data bundles and flexible plans. It is also expected that the telco incumbents like Singtel, StarHub and M1 would make renewed investments on customer experience.
About My Republic
The world’s first telecommunications company powered by a proprietary cloud platform, MyRepublic is redefining the economics of telecom. One of the fastest growing telecom operators in the Asia-Pacific, MyRepublic has operations across Singapore, Indonesia, New Zealand, and Australia it is set to expand further into the region.
With its uniquely scalable and centralised framework enabling the seamless delivery of layered services, MyRepublic has become a leader in the digital transformation for the telecom sector, one that is set to play out over the next decade in one of the most exciting regions of the world.